It’s not uncommon for business owners to start examining their expenses and think they’re spending too much. But don’t go cutting expenses blindly – you don’t want to become a cheap business owner and compromise your business effectiveness and efficiency. There are smarter ways to save money without harming your business.
If you are like most of the small businesses owner we work with, when you hear accounting, you think of long complicated reports and spreadsheets filled with confusing terms. This makes the process of reviewing and managing our books feel like quite the chore. And we all know what happens when we don’t like to do something? You guessed it. We just don’t do it.
How many times have you gone to work, completed your daily requirements and called it a day? The last appointment of the day has left so you do too. Many small business owners do the same thing they get lost in the “what I See” mentality where they end up becoming employees in their own business and start to forget about the important work on running the business.
Putting Profit First in your Business It sounds clear right? However, many business owners don’t put profits first. Often, we think we are profiting; I mean we worked all these hours how could we not be making money? Right. But when we finally get around to doing our books it’s like a smack in the face. The profits we thought we had been nowhere to be found. Which leaves us wondering what went wrong?
Join us for a short interview with Debra Cassera and Mike Michalowicz, the author of Profit First, discussing his new book Fix This Next on sale now!