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Sales – Profit = Expenses

This new formula, introduced in the hit book Profit First, drives innovation, creates sustainable growth, and skyrockets profits.  Profit First Chiro tailors this system to meet the unique needs of chiropractors.  Learn how to radically change the financial health of your business from your very next deposit.

Sales – Profit = Expenses

This new formula, introduced in the hit book Profit First, drives innovation, creates sustainable growth, and skyrockets profits.  Profit First Chiro tailors this system to meet the unique needs of chiropractors.  Learn how to radically change the financial health of your business from your very next deposit.

Meet the Profit First Chiro Team

Debra Cassera

My passion has always been corporate finances, I started my career in commercial lending and before I was 30 years old I was CFO of a $100 million NASDAQ company. Eventually I decided to open my own business and that path led me to meeting Drs. Gentempo and Kent.  This was a crossroad in my career as it introduced me to chiropractic which had an amazing impact on the health of my family.  Now, armed with  this double passion of business and chiropractic I joined the team at CLA as CFO and for my last 5 years at the company I served as President & CEO. While  I enjoyed my 15+ years association at CLA I decided it was my mission to take my experience and develop a system to transform a practice’s finances, delivering both passion and profits first.

Sabrina Pelech

After I started my career as an accountant I quickly received a designation as a CPA. I have always had a passion for personal wellness, but I was first introduced to chiropractic after accepting a position as the Assistant Controller at CLA in 2012, before being promoted in 2014 to Financial Controller.  In 2016, I saw an opportunity to use my strong financial skills to support the future of chiropractic.  Using the Profit First mindset, I am inspiring chiropractors to optimize their cash flow management, develop a sustainable financial roadmap, and create financial freedom. 

Mike Michalowicz

I am the entrepreneur behind three multimillion-dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur.  I am a former small business columnist for The Wall Street Journal, speak internationally on entrepreneurial topics, and the creator of the Profit First method. I am an active adviser to Profit First Chiro.

Meet the Profit First Chiro Team

Debra Cassera

My passion has always been corporate finances, I started my career in commercial lending and before I was 30 years old I was CFO of a $100 million NASDAQ company. Eventually I decided to open my own business and that path led me to meeting Drs. Gentempo and Kent.  This was a crossroad in my career as it introduced me to chiropractic which had an amazing impact on the health of my family.  Now, armed with  this double passion of business and chiropractic I joined the team at CLA as CFO and for my last 5 years at the company I served as President & CEO. While  I enjoyed my 15+ years association at CLA I decided it was my mission to take my experience and develop a system to transform a practice’s finances, delivering both passion and profits first.

Sabrina Pelech

After I started my career as an accountant I quickly received a designation as a CPA. I have always had a passion for personal wellness, but I was first introduced to chiropractic after accepting a position as the Assistant Controller at CLA in 2012, before being promoted in 2014 to Financial Controller.  In 2016, I saw an opportunity to use my strong financial skills to support the future of chiropractic.  Using the Profit First mindset, I am inspiring chiropractors to optimize their cash flow management, develop a sustainable financial roadmap, and create financial freedom. 

Mike Michalowicz

Mike is the entrepreneur behind three multimillion-dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.

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